Our Mission

The Inform Marketing Group provides quality and cost effective equipment solutions to our customers. We are the liaison between the manufacturer and the customer, helping to create the most effective programming and pricing, making the products marketable to the end-user.

Our mission is to represent both the factory and the dealer/distributor and building a mutually beneficial relationship for all; creating successful, long term relationships is our primary goal.

We take our responsibility to sustain and increase growth within our marketplace very seriously. We are dedicated to informing our customers of the product lines we represent. We also provide product training, project management, and the highest quality of customer service for our customers.

The Inform Marketing Group is also proud to represent manufacturers who have the highest quality products in the market place. We are committed to making our manufacturers' products stand out, and gladly offer our manufacturer-specific and knowledgeable consultation services, project management, design facilitation, and training for the end-user.

The Management Team

Jim Yates
Principal, Inform Marketing Group
Sales and Marketing

Jim is a native of Iowa and attended the University Of Nebraska on a basketball scholarship. After graduating with a degree in business, Jim spent many years in the food and beverage industry, establishing a nationally branded beverage program for both retail and foodservice providers that became a national leader in its beverage category. This program became Master of Mixes Company, a complete bar mixer category brand. With distribution to North/South America and Europe, the brand grew to be in every major grocery store in the U.S.

In 1999, Jim purchased the existing Inform Marketing Group and made it a leading representative group for Arctica Showcase in North America. A few years ago, the company was also named the top Moffat representative group in the U.S.

Jeff Yates
V.P. Business Development, Inform Marketing Group
Concept Development and Design Facilitation
Sales and Marketing

Jeff moved to San Francisco in 1999, where he as part of the famed dot-com era. He attended UCSF, graduating with a degree in Marketing Communications. After graduation, Jeff was hired as a document consultant for a business partner of Xerox and Panasonic. As the dot-com opportunities increased, Jeff joined the company move.com as a web design crew leader for online content.

Jeff continued his career in the telecom industry, selling products such as PBX, VOIP (voice over IP), data, and wireless systems, partnering with companies such as Lucent/Avaya, and WorldCom. Jeff also worked for the event promotion group 2nd Sunday Productions, which hosted annual summer music events along with large alcohol beverage sponsors.

Jeff joined Inform Marketing Group in 2002 with a strong restaurant operation background. His ongoing effort and commitment to the products he managed for Inform Marketing Group shows in his success. Jeff specializes in creating effective design-oriented and custom food service equipment applications for his customers.